When you log visits, one log record is created for each Web page requested by a user, rather than each separate file included in the Web page request. This creates a smaller database and allows faster reporting.
When you log hits, a separate log record is generated for each HTTP request to display any element of a Web page, including graphics and ads. This type of logging results in a larger and more detailed database than the logging visits option.
For example, the user visits www.cnn.com and receives multiple pop-ups during the session. The visit is logged as a record.