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This white paper from IDC uses information revealed in the Websense Web 2.0@Work survey to further explore the business case for using Web 2.0 as a business tool. The paper delves into the risks and rewards for businesses that adopt made-for-consumer technologies like social networking, blogs, tweeting, and other new technologies, and outlines best practices for implementing a security strategy to ensure that the essential business information is protected as the new technologies are integrated.